The Land of Milk and Honey

2020—2022

The Land of Milk and Honey is an audit of the American Dream, in the form of a series of photo essays and interviews with immigrant families of color.

I am the Brand and Editorial Director of the project, conducting the interviews, editing and writing copy (including the manifesto), crafting the brand narrative, and designing and applying the visual brand language across our channels, including social media and our website.

The origin of the project is a synthesis of two projects Alexander-Julian and I had both initiated separately. Alexander-Julian had the idea of doing a photo series of American immigrants, and I had been working on We Question the 4th with folks from the Imaginary School. I had always wanted to expand We Question the 4th with each passing year, and the idea to combine the ideas within that project with a larger narrative involving US residents was massively exciting.

The design of the project draws on the language of passport stamps, with each family receiving their own designed stamp informed by the passport stamp of their country of origin.

The Freight family of typefaces is used throughout the project. Freight is designed by a Black American type designer, Joshua Darden, and was chosen intentionally as a deeper tie-in to the American experience.