Splice contemporary art gallery in Water Mill, NY, showing artists ranging from Kenny Scharf to Sarah Mehoyas. I built out a flexible brand identity system from the ground up.
I began my research by taking stock of the current landscape of branding for institutions and galleries showing contemporary art. I wanted to create something that was lightweight enough to accommodate a wide variety of styles and mediums of art, but would also stand-out in a market saturated with other flexible identity systems.
I came to the frame as an optimal device that was both dynamic and easily understood. Nicole’s name became the perfect signature and her initials became the key design element. The design can be resized to fit any number of mediums from social media to stationary.