Gardyn
2018—2019
![](https://freight.cargo.site/t/original/i/07789ca92693864f77603e5e64c5314e49480442992de4b629cf0a627d5b86f7/Gardyn-Brand-Guidelines_Page_01.jpg)
![](https://freight.cargo.site/t/original/i/f3f14df002fac0b44c36b31d8d2850936b4aa1fa65d05055b9856af2d6e8f439/Screen-Shot-2022-08-07-at-6.50.46-PM.png)
![](https://freight.cargo.site/t/original/i/b80be9e5155b43689ffcf372d2926ddc080bff0586a6ab3c686552c0cf70ccfc/Gardyn-Brand-Guidelines_Page_09.jpg)
![](https://freight.cargo.site/t/original/i/ba84f61fc6fdebcc9ad8e74b94163bbffb494bc03b78d6ec71574eb2de2c57fa/Gardyn-Brand-Guidelines_Page_04.jpg)
Gardyn is an automated home gardening system designed with ease of use and sustainability at the forefront. I worked directly with the founder and CEO of Gardyn at the very beginning of the project, and consulted on a variety of needs, including naming the company, developing the brand strategy, marketing strategy, product design, and UX design for the application.
Gardyn was named a Time Magazine Invention of the Year in 2020.
![](https://freight.cargo.site/t/original/i/d76edcc15a321e86f9fab01ac3b143bf724dd5c36c0ff9b8952ff728fe90cf2d/pic1.73f79d76.png)
![](https://freight.cargo.site/t/original/i/e45ee72d5b9a196191369afc084a78646ed01db17ba9127fa83956e477d0ed53/product.f9c0c330.png)
![](https://freight.cargo.site/t/original/i/89e81de839b6a96567c1168a80f30306c9d804b133eaef715e8dd6dc5fd39534/bannera.42a7f3a7.png)
CREDITS
Founder and CEO: Francis-Rouxel XavierApp Development Lead: Celine Chan
DISCIPLINES
Creative DirectionBrand Design
Brand Strategy
Marketing Strategy
UX Design