FREEDUMB was a month-long video installation in collaboration with ForFreedoms, exploring America’s devolving relationship with information. It was the inaugural show at Mamie & Weaver’s, a multi-disciplinary arts space in West Philadelphia. I worked closely with the founder of the space Charles Hall on branding for the event, creating a series of images that were that were displayed in the show and used to promote the show on social media.

Charles started with a singular image of FREEDUMB in neon green scrawled across the America flag. From that image, I began to destroy and rebuild each element, exploding the American flag into its various parts creating a system that allowed for an infinite number of combinations of words, graphics, and images.


Creative Direction: Charles Hall